Planning to start a new business? No doubt you'll want to build a website. With 644 million active websites on the Internet as of the latest research, and more added every day, you'll want to secure your desired website domain name stat.
Protecting your buisness's name and brand goes much farther than simply securing a single .com domain. To adequately protect your brand, you'll need to purchase and maintain multiple variations of your domain. Failure to do so allows room for someone else - perhaps an unscrupulous competitor - to sweep in and buy them, potentially hijacking your business brand. Baker County Chamber of Commerce recommends these tips for a solid domain strategy.
Understand that failing to fully protect your primary domain and all of its variations ultimately could cost you more than a strong online presence. A competitor for the same name and brand could effectively argue for trademark rights. To avoid a costly mistake, make sure you secure your name and brand across the Internet and at the Trademark Office.